Remarketing / Retargeting

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.

A lot of our clients find remarketing to be a very (very) cost-effective form of advertising for reminding visitors to purchase your offering(s) and increasing brand awareness. For any business with a website, if you’re considering advertising online, our experts highly recommend investing in some remarketing.

remarketing

How does it work

Site-based retargeting uses cookies to stay in front of previous site visitors. When someone visits your website, a few lines of code provided by your retargeter will drop an anonymous browser cookie. This cookie is a small file that stores information. The cookie will store the site visit, but does not store any sensitive information, such as the site visitor’s name, address or any other piece of information that might personally identify the visitor.

When someone comes to your site, a cookie is dropped, and eventually, they leave and visit another site. The cookie lets your retargeter know when one of your bounced visitors appears on another site. If there is available ad space, your retargeter will bid on that space in real-time, and if they are the highest bidder, will secure the ad space before the page loads.

Want to go on a second date?

Think about it like the dating pool. You’d be more comfortable going on a second date with someone you’ve already had a pleasant evening with, rather than a blind date which is much more intimidating and the chances of flaking are higher. The same goes for advertising. If someone has already visited your site, downloaded your e-book, or engaged with your app, the chances of them interacting with your ad and purchasing from your brand are much higher than if they saw your brand for the first time.

Remarketing ads get 3X the engagement than regular ads!