Digital Advertising

Digital Advertising

The best advertising focuses on a specific target market. A digital ad give the advertiser greater control over who sees it, which means less money wasted on people who have no interest. We work with our clients to understand their objective. We help out clients choose between

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Continually test

One of the advantages of advertising is you can test campaigns for very low costs. There are many factors affect response rates and ultimately if the advertising is worthwhile. We are experts at improving response rates through:

  • Actual Ad (wording / image)
  • Where to send (web page / phone number)
  • Offer (price / discount)
  • Target Segment (interests/demographics/time of day)
  • Reducing the cost per ad by improving targeting

The double benefit of better targeting

1) Better targeted ads are charged less per click by Google/Facebook etc. This is they want to show better ads.
2) Better targeting means you paying for less wasted clicks

We are experts at targeting and ensuring our clients achieves the best savings and giving them the best return on investment.

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How we improve your results?

To ensure your campaign works we follow key steps:

  1. Goal – what is your end goal? Yes, you want more customers but do you want more calls, emails? When we know the end goal we know how to start.
  2. Keywords – We review keywords based on volumes and competition.
  3. Actual Ad – Given the knowledge we now have we’ll build a personalised campaign for you.
  4. Destination/Landing Page – we work with you to look at where the traffic will be taken to and what we can do to improve your response rates.
  5. Tracking and Reporting – we track, measure with the goal of improving results
  6. Improve – we continually improve all campaigns

FAQS

  • Can I change my budget? Yes, of course.
  • Can I  pause or stop my campaign? Yes, of course.
  • Will I receive regular updates? Yes, of course.
  • How is my budget managed? We set a monthly budget which is spread into a daily spend
  • How do I know what’s happening? We will keep you updated

What is a Landing Page?
A landing page, or also known as a “lead capture page” or a “lander” is a “destination page” from an online ad. The landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Landing pages are used for lead generation.

What is the Purpose of a Landing Page?
The purpose of a landing page is to dramatically increase your conversion rates from those that click on your ad through to those who give you their details and buy your product.
Targeted and specific offers and landing pages work much better than the generic.

For example Ad copy and image says ‘Want to be contacted about our new blue widget for $150’
Landing Page will gives a contact form and same image and says ‘Enter your details our new blue widget for $150’ – with your logo

The landing page will get a much better response than sending to a business’s home page.

Landing pages improve response rates

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we use to improve response rates.  Dedicated landing pages are standalone pages that are designed for specific marketing campaigns.

What offers work best?
Offers that are clear and obvious get the best results. The offers can range from a specific product at a specific price through to a specific document. For example ‘top 5 ways to ensure your business has its laptops free from malware’

Many businesses run multiple different ads Eg – Managed Services, Domain Hosting, Per hour support etc. It is best to have multiple landing page that align with each ad.

When does advertising work?
In many cases advertising campaigns are not effective enough because the ad costs are too expensive, response rates are low, the wrong medium is used, and the offer was not compelling enough. We are experts at giving you the best chance of success

We manage the entire process by ensuring you are using the right medium, the best offer, the best landing page, correct testing, and continual review of the results.

Next Steps

Contact us for a chat about how we can drive your business through targeted and professional advertising.