Planet Entertainment

We more than halved their Google advertising cost per conversion

About

Planet Entertainment has been in business for over 20 years offering  fun activities (eg jumping castles and lots more)

Problem

They had been using a Google ads  supplier but their supplier had started taking them for granted. Their advertising results were always the same. 

Proposal

We put forward a proposal to manage their SEO, web page and advertising..

Results

We took over their advertising management and quickly realised that their were segments in their targetting who were clicking on their ads, but never converting. We immediately turned those segments off. 

$90.14 Cost per acquision in 2 months before our involvement

$37.76 Cost per acquision in first month after our our involvement