Build your marketing knowledge

We are passionate about digital marketing and we want to share that passion.

We are here to give to the business community. We believe that marketing and growth are KEY for all businesses and we are here to promote growth and marketing knowledge through providing free tools and through our Marketing Vault.

There are so many great and free ways of checking your web page, many great and free offers to take advantage of and lots of exciting digital marketing developments.

Marketing statistics

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Conversion Rates

  • Only about 22% of businesses are satisfied with their conversion rates.
  • For every $92 spent acquiring customers, only $1 is spent converting them.

SEO

  • The first position on Google search results on desktop has a 34.36% clickthrough rate
  • The average Google first page result contains 1,890 words
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
  • 30% of mobile searches are related to a location

Content

  • On average, B2B marketers allocate 28% of their total marketing budget to content marketing

 

Facebook

  • Only 45% of marketers think that their Facebook efforts are effective
  • 74% of people say they use Facebook for professional purposes

 

Email

  • 11 a.m. has the highest clickthrough rate for email sends
  • 64% of people prefer rich text emails

 

Demand Generation

  • 80% of marketers report their lead generation efforts are only slightly or somewhat effective
  • Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.

 

Pay-Per-Click

  • 6% of people click on Google ads when they are looking to buy an item online
  • The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network.

 

Mobile

  • 70% of people dislike mobile ads
  • Mobile commerce is now 30% of all U.S. ecommerce

For the sources and a LOT more statistics go here


Free web tools

To run a free digital test of your web page: http://www.seoptimer.com/

To know what Google sees on your web page: http://tools.seobook.com/general/spider-test/

To know more about any web page – how they get their traffic, how much traffic they get and more: www.similarweb.com

To know how to host a landing page https://www.awesomeoffers.com.au/

To know what a web page/your web page used to look like months ago / years ago: https://web.archive.org/

To know if your web page is fast enough: https://developers.google.com/speed/pagespeed/insights/

To  know if content is plagiarised: http://smallseotools.com/plagiarism-checker/

To know what the real click-through rates for position 1, page 1 etc for SEO https://moz.com/blog/google-organic-click-through-rates-in-2014


Free offers and government incentives

Get $1,000 of free from Amazon Web Services (for data storage) at  www.aws.amazon.com/activate/

Aust Gov provides businesses with access to expert advice and matched funding of up to $1 million to cover eligible commercialisation costs to help them to take novel products, processes and services to market.  www.business.gov.au/assistance/accelerating-commercialisation

Getting Jobs for NSW Investment: www.industry.nsw.gov.au/invest-in-nsw/why-sydney-and-nsw/jobs-for-nsw

CSIRO Kick Start program offers eligible businesses access to dollar-matched funding of $10,000-$50,000 to undertake research activities into a new idea with commercial potential: www.csiro.au/en/Do-business/Solutions-for-SMEs/Our-Funding-programs/CSIRO-Kick-Start

Tax incentives for early-stage investors (ESIC) www.ato.gov.au/Business/Tax-incentives-for-innovation/In-detail/Tax-incentives-for-early-stage-investors/


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